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MRB-13514 - Canada (British Columbia) - Media and Public Relations Agency Services - Deadline September 13,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13514

Government Authority located in British Columbia; Canada based organization looking for expert vendor for media and public relations agency services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide media and public relations agency services for North America to promote the interests of the tourism industry and to market Canada as a desirable tourist destination.
- More specifically sustain a vibrant and profitable Canadian tourism industry, market Canada as a desirable tourist destination, support a cooperative relationship between the private sector and the governments of Canada, the provinces and the territories with respect to Canadian tourism; and provide information about Canadian tourism.
- Business Development to Leverage existing media relationships and brand partnerships to introduce opportunities to DC that are aligned with the US media and communications plan, Seek out new media relationships and brand partnerships to support the DC strategy in the US, Support the planning and execution of specific projects and initiatives involving US media relationships and brand partnerships, Identify potential projects where DC would be able to work with appropriate media and brands, Identify US trade shows and events worthy of consideration for DC Promote the DC brand at relevant events.
- Media Relations Provide ongoing media relations support representing Canada’s national story and
targeted media opportunities, Align partner priorities to provide direct referrals to smaller provincial marketing organizations (“PMOs”), destination marketing organizations (“DMOs”) and small and medium-sized enterprises (“SMEs”) that may not currently have ability to engage or leverage opportunities on their own, Maintain strong relationships with a diversity of US media across multiple channels in the tourism, lifestyle and other relevant sectors, Review and analyze incoming US media queries for information, Pro-active pitching based on strategic plan, Provide recommendations to DC and follow up with journalists as required, Organize and execute media events (IMM, Go Media, RVC), specifically support DC and partner led media and PR events by securing tier one media attendance.
(2) All question must be submitted no later than August 30, 2019.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Friday, 13 September, 2019

Question Answer Deadline : Friday, 30 August, 2019

Category : Marketing and Branding, Software, System and Application

Country : Canada

State : British Columbia

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