MRB-12522 - USA (California) - Branding and Marketing Services - Deadline June 21,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12522

Government Authority located in California; USA based organization looking for expert vendor for branding and marketing services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide branding and marketing services to create a clear and compelling identity for 3C-REN, and communication to target audiences of the benefits and services the programs offer.
- Graphic Design and Collateral Development - Based on the creative brief and in collaboration with 3C-REN staff Create a brand, a logo, a tagline, and a style guide for 3C-REN and its programs, design and develop concepts for different collateral applications including print advertising, web, social media, radio, mailing and other distribution methods, multiple revisions may be required before design and/or or collateral is finalized, develop strategy for website design or re-design and work with staff to build new website and/or implement revisions to existing website including adding resource pages, updating copy, and integrating social media.
- Marketing Plan – Much of the underlying research and analysis found in a marketing plan has been conducted, yet there remains a need to complete key research and develop a comprehensive and actionable marketing plan, in collaboration with 3C-REN staff, compile existing research and analysis including target market(s), demographics, goals and metrics, and budget, identify research gaps and conduct missing research and analysis, leverage compiled research and analysis to develop an actionable marketing strategy that identifies the most effective communication channels and positions and promotes the brand to our target audiences in ways that differentiate 3C-REN from competitors and existing programs and services, and translates directly into customer participation, create a comprehensive, thoughtful, and actionable marketing plan that compiles all research and analysis, and leverages brand strategy and graphic design work done
previously to directly support 3C-REN’s launch and ongoing marketing and promotional activities.
- Brand and Branding Strategy to develop a creative brief that includes all of the above, and serves as the foundation of brand and brand strategy development, as well as a guide for design work including 3C-REN’s visual identity, campaign concepts, and launch and ongoing marketing activities.
(2) All question must be submitted no later than June 14, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Friday, 21 June, 2019

Question Answer Deadline : Friday, 14 June, 2019

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : California

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