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MRB-10174 - USA (Colorado) - Brand Design Services - Deadline November 8,2018

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-10174

Government Authority located in Colorado; USA based organization looking for expert vendors for brand design services

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide develop brand design services for heritage center including
- Branding shall include brand strategy, which may include renaming design elements including logo and color schemes; and a tagline or slogan that reflects and exemplifies qualities. It is possible the tagline and even the logo may need to have more than one variation to fit the different facets and how it may complement the culture and arts division and other city venues
- Branding and design elements may take into consideration the new long-term exhibit to create a cohesive look and feel
- Branding and design elements should be tested with focus groups of target audiences to ensure such elements resonate.
- Deliverables and Implementation Recommendations
- Develop a document with brand identity, logo, graphic and typography standards and guidelines.
- Provide a strategy that includes a plan for unveiling the new brand, with specific recommendations for site signage, including outdoor interpretive signage and recommendations for future high visibility signage include information on hours, educational programming, exhibitions and special events.
- Branding and design elements should be tested with focus groups of target audiences to ensure such elements resonate
- create collateral marketing materials using the new brand, but it will be asked to provide a marketing strategy and recommended guidelines for implementation and successful use of the new brand.
- cost-prohibitive to roll out a new brand identity city-wide at a single point in time consequently.
(2) All question must be submitted no later than November 1, 2018.
(3) The contract term will be for one year.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 8 November, 2018

Question Answer Deadline : Thursday, 1 November, 2018

Category : Marketing and Branding

Country : USA

State : Colorado

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